American Success Story: Office Max Part 2

Anyone with a home office, computer or kids in needstore-within-a-store'. They have made it available at all
of school supplies is most likely familiar with a storeof the OfficeMax locations and online through the
called OfficeMax. The company was founded in AprilBusiness Services area of
1988 and the first OfficeMax store opened inOfficeMax's chairman and chief executive officer,
Cleveland, Ohio in July of that same year. TheMichael Feuer said basically, that they chose EarthLink
superstore chain now has over 900 locations in thebecause of it strong customer focus. OfficeMax was
United States and Mexico with just about every kindfurther impressed by Earthlink's operation because
of office supply item you'd ever need from electronics,they stand behind their customer service commitment
furniture and software to post-its and pencils.and constantly offer new technology to help small
Over the years, OfficeMax has taken on businessbusiness customers become more efficient and
ventures with several well-established companies sucheffective. Additionally, EarthLink agreed to and
as Hewlett-Packard. Their goal is to providecontinues providing training to OfficeMax employees
consumers with the highest rated state-of-the-arton concepts that are designed to provide both of their
services and products.customer bases with awareness and accessibility to
In addition to their partnership with Hewlett-Packard,the latest internet services.
another undertaking OfficeMax took on was aOfficeMax and Earthlink view their combined business
business venture with the Earthlink internet providerventure a win/win opportunity for both the companies
service in 2001. The two companies decided to hookand their customers. Earthlink feels that through their
up and market a wide variety of internet services toagreement with OfficeMax, they will be achieving a
focus on the small business customer. As a result ofsolid, retail-level method for reaching millions of small
this enterprise, Earthlink became the preferred providerbusiness customers. Both corporations also have the
of internet services to OfficeMax's customers. Webopportunity to provide their customers with new
hosting, dial-up and broadband connectivity are someservices they can use for accessing the internet which
of the Internet services the two companies offer bywill increase productivity for their businesses.
what OfficeMax refers to as 'an interactive