| These ideas are for anyone that has a small | | | | singersuse. The connection to that alone will |
| budget to workwith or is just starting to | | | | attract (secondchuckle). |
| expand into exhibiting attrade shows. | | | | |
| | | | 7. Wear clothes with your logo. Name tags are |
| You can even use these tips and techniques | | | | great forparticipants but displaying your |
| whenever youare speaking or presenting -- at | | | | logo or name is importantfor building your |
| Toastmasters, deliveringworkshops -- or even | | | | brand. If you can't afford to have themdone, |
| at eLearning activities. | | | | create your own. There are transfer materials |
| | | | madefor your ink jet printers (see your |
| 1. Have a visual point at your booth -- like | | | | office supply store),find some nice shirts |
| a power pointshow or a television with a | | | | blouses, and go create. |
| video playing. Put together aworkshop video, | | | | |
| even if it isn't of professional | | | | 8. Don't just stand behind the booth, go in |
| quality.People will usually not look at it | | | | front of thebooth and mix and mingle. |
| more than three minutesbefore they feel | | | | |
| conspicuous and will approach you. | | | | 9. Stand up behind the booth with a smile. If |
| | | | you gettired go sit somewhere else and have |
| 2. Have a picture album with success stories | | | | someone there that hasan attractive |
| and pictures.Especially great for independent | | | | approachable energy. Rule of thumb is |
| professionals selling aintangible product. | | | | torotate the energy every 30 to 60 minutes. |
| Pictures of workshop attendees havingfun and | | | | |
| doing various projects or eating together or | | | | 10. Display your web site name big and bold |
| aChristmas party in your office with your | | | | in thebackground. Make the name a different |
| clients is veryconnecting and attractive. | | | | color than the "www"and the ".com". |
| People like to belong to thingsthat they | | | | |
| perceive as "successful." | | | | Here's a bonus for you. How about going in |
| | | | with anotherone-person business and sharing |
| 3. Have a drawing for something that is | | | | the costs. One that I liketo use, is to work |
| valuable andattractive to them. Don't give | | | | with someone like does chair-massages.It is a |
| away something laying aroundyour office or | | | | big attractor to people. |
| something that has your ego attached, | | | | |
| thisvery unattractive. | | | | Oops, let me slip in another tip -- let's |
| | | | call it a superbonus -- for getting this far |
| 4. Candy bowl. One they have to reach deep. | | | | in your the reading and inyour mindset. If |
| Don't fill itup, let it look like there isn't | | | | you are a shy person, a dead way to sellat a |
| much left -- that is evenmore attractive. | | | | trade show, hire a trade show presenter. |
| They want to reach in before it's allgone. | | | | |
| They will take less too (chuckle)> | | | | A trade show presenter is experienced at |
| | | | attracting peopleto your booth. Their fee may |
| 5. Hire a model with brains and a marketing | | | | seem expensive, and I said I wasgoing to keep |
| background toassist you. Someone "very | | | | these tips in the inexpensive realm, yetthen |
| attractive." | | | | if your ROI gains from it, it will pay for |
| | | | itself.And these experts on presenting at |
| 6. Do what they do in grocery stores, | | | | trade shows will pullin the people all the |
| demonstrate how touse your product. Wear a | | | | time. Find someone training for thistype of |
| mike and have a small speakerattached. Buy | | | | work and you might even be able to barter. |
| the headset mike like professional | | | | |