| These ideas are for anyone that has a small budget to | | | | will attract (secondchuckle). |
| workwith or is just starting to expand into exhibiting | | | | 7. Wear clothes with your logo. Name tags are great |
| attrade shows. | | | | forparticipants but displaying your logo or name is |
| You can even use these tips and techniques | | | | importantfor building your brand. If you can't afford to |
| whenever youare speaking or presenting -- at | | | | have themdone, create your own. There are transfer |
| Toastmasters, deliveringworkshops -- or even at | | | | materials madefor your ink jet printers (see your office |
| eLearning activities. | | | | supply store),find some nice shirts/blouses, and go |
| 1. Have a visual point at your booth -- like a power | | | | create. |
| pointshow or a television with a video playing. Put | | | | 8. Don't just stand behind the booth, go in front of |
| together aworkshop video, even if it isn't of | | | | thebooth and mix and mingle. |
| professional quality.People will usually not look at it | | | | 9. Stand up behind the booth with a smile. If you |
| more than three minutesbefore they feel conspicuous | | | | gettired go sit somewhere else and have someone |
| and will approach you. | | | | there that hasan attractive approachable energy. Rule |
| 2. Have a picture album with success stories and | | | | of thumb is torotate the energy every 30 to 60 |
| pictures.Especially great for independent professionals | | | | minutes. |
| selling aintangible product. Pictures of workshop | | | | 10. Display your web site name big and bold in |
| attendees havingfun and doing various projects or | | | | thebackground. Make the name a different color than |
| eating together or aChristmas party in your office with | | | | the "www"and the ".com". |
| your clients is veryconnecting and attractive. People | | | | Here's a bonus for you. How about going in with |
| like to belong to thingsthat they perceive as | | | | anotherone-person business and sharing the costs. |
| "successful." | | | | One that I liketo use, is to work with someone like |
| 3. Have a drawing for something that is valuable | | | | does chair-massages.It is a big attractor to people. |
| andattractive to them. Don't give away something | | | | Oops, let me slip in another tip -- let's call it a |
| laying aroundyour office or something that has your | | | | superbonus -- for getting this far in your the reading |
| ego attached, thisvery unattractive. | | | | and inyour mindset. If you are a shy person, a dead |
| 4. Candy bowl. One they have to reach deep. Don't fill | | | | way to sellat a trade show, hire a trade show |
| itup, let it look like there isn't much left -- that is | | | | presenter. |
| evenmore attractive. They want to reach in before it's | | | | A trade show presenter is experienced at attracting |
| allgone. They will take less too (chuckle)> | | | | peopleto your booth. Their fee may seem expensive, |
| 5. Hire a model with brains and a marketing | | | | and I said I wasgoing to keep these tips in the |
| background toassist you. Someone "very attractive." | | | | inexpensive realm, yetthen if your ROI gains from it, it |
| 6. Do what they do in grocery stores, demonstrate | | | | will pay for itself.And these experts on presenting at |
| how touse your product. Wear a mike and have a | | | | trade shows will pullin the people all the time. Find |
| small speakerattached. Buy the headset mike like | | | | someone training for thistype of work and you might |
| professional singersuse. The connection to that alone | | | | even be able to barter. |