| It's too bad that many people have tunnel vision when | | | | 2. Be magnetic! |
| it comes to driving traffic to their websites. In fact, | | | | Go to your local office supplies store and create |
| most people I know don't look beyond the computer | | | | magnetic business cards or postcards. Add a |
| screen for traffic-building strategies. If you want to | | | | conspicous "Take One" at the top of the magnet, and |
| employ successful tactics for getting traffic to your | | | | put a few on your personal vehicle. I advertised one of |
| website, consider logging off the computer and tuning | | | | my websites this way and, quite literally, drove traffic |
| in to the world around you. | | | | to my website. The best thing about magnets is that |
| Here are 3 offline strategies for getting traffic to your | | | | people tend to stick them on refrigerators or filing |
| website: | | | | cabinets, thus keeping your marketing message in front |
| 1. Use giveaways that they cannot resist. | | | | of their eyes on a daily basis. |
| Stay away from cliche marketing gifts. I personally | | | | 3. Give free presentations. |
| resist the urge to give away calendars because | | | | One of the best ways to drive traffic to your website |
| chances are that your clients have been bombarded | | | | is to schedule a free seminar in your home town. |
| with calendar gifts by other vendors. Instead, give | | | | Make the seminar one that will attract like-minded |
| away CDs and DVDs as teasers to a bigger and | | | | people. For instance, if your website shows people |
| better product. It's easy to create CDs and DVDs | | | | how to start a home-based business, then give a |
| these days, and it's equally as easy to make copies if | | | | seminar about how to start a home-based business. |
| you're using the guerilla approach to marketing. | | | | Be sure to submit press releases to your local |
| If you're promoting a seminar, record a short DVD that | | | | newspaper prior to the event. Keep on hand plenty of |
| gives a few highlights of the seminar. Or, record a CD | | | | business cards with your website address to give |
| that offers money-making tips for your clients. Be | | | | away at your seminar. (Don't forget the free CDs too!) |
| creative! Give them away at the office or send them | | | | Getting traffic to your website doesn't have to begin |
| in mailers directly to your prospects' doors. Most | | | | and end online. Because creating relationships is integral |
| people will be curious enough to put the DVD into a | | | | to building a successful business, anything you can do |
| player or listen to a new CD. DVDs and CDs are | | | | to make a positive connection with your prospects in |
| great ways to lead into an upsell of a product or | | | | the real world will, in the long run, become the key to |
| service. Just be sure that your recordings address the | | | | your virtual success. |
| desires of your target market. | | | | |