| Do you think you're not getting enough attention and | | | | of your products and services, as well as keep your |
| profits even with sensational trade show giveaways | | | | company's name and logo in plain sight. |
| every year? Are you throwing away your budget | | | | With its size, a booklet can fit anywhere even as |
| every time you join a trade show, only to end up with | | | | something as small as a purse or a pocket. With lots |
| more rejected tokens instead of your clients keeping | | | | of how-to information and product details and |
| them? | | | | techniques, this little marketing piece can be easily kept |
| You've used up all the items listed on the catalog | | | | or passed on to other business associates. |
| printing piece you've got from another supplier. So how | | | | Booklets are also very strong educators and |
| come you still don't get the response you expect from | | | | reminders of what your business is all about. With this |
| your trade show trinkets? | | | | marketing tool, you are able to provide your target |
| Let's take stock of the giveaways you've developed, | | | | audience with a marketing tool to help them remember |
| shall we. | | | | you every time they need to buy something. |
| Custom printed pens - They only get jammed in with | | | | With the valuable information printed in your booklet, |
| the other pens on someone's desk organizer, gotten | | | | you are given the opportunity to stand out as a |
| from other trade show exhibits from previous years. | | | | credible expert in your industry. In fact, every time your |
| Paper post-its and mousepads - Both become regular | | | | prospects read what you have to say, they recognize |
| residents of most general office supply, along with the | | | | it as expert knowledge of a subject. |
| pens and other notepads. | | | | Booklets also give out the perception that you are |
| Tote bags - Either you use them in the office to carry | | | | clearly interested in building a business relationship with |
| all those pens and post-its and mousepads, or they | | | | your prospective clients. You don't beat around the |
| become items for household use. | | | | bush with say, a coffee mug that signals that you just |
| Key chains - The office drivers snapped them up for | | | | want your client to enjoy his morning coffee. With a |
| their own use. | | | | booklet printing item, you tell your prospects directly |
| Electronic devices - They were given to teenage sons | | | | what you want from them. |
| and daughters who are more hi-tech than you are. | | | | In every trade show, a booklet will definitely create a |
| Coffee mugs - Well, everybody's using them as pen | | | | big hit among your prospects. As a promotional tool, |
| holders and paper clip containers. | | | | not only are they cost effective (because your |
| But this year, one item caught your eye amongst the | | | | company can create your own booklet), they also |
| many giveaway items another company has | | | | have a much longer life span. In fact, your booklet |
| distributed during one exhibit. | | | | doesn't have an expiration date so that your clients |
| A booklet. A small, 3 ½ by 8 ½ inches of | | | | can use them again and again. |
| paper, with 16 to 24 pages of information produced by | | | | So the next time you're thinking of joining another trade |
| effective and efficient booklet printing process. | | | | show, produce booklets for your corporate |
| Of all the trade show trinkets you've seen, a booklet is | | | | giveaways. Your booklet printing piece can definitely |
| the only material that has the potential to do its job - | | | | be used for the rest of the trade show season and be |
| that of convincing your target audience of the benefits | | | | added to your list of most effective sales tools. |