| Who could have imagined that choosing the right | | | | That is because it takes much less to make a good |
| business card holder would be the biggest decision you | | | | impression when times are lean. If just one important |
| could ever make in your career? It sounds almost | | | | client notices a simple detail like a new business card |
| ironic but it is true. The right business card holder or | | | | holder they will be more impressed now than they |
| memo holder or any office supplies could be the | | | | would be if times were good. "What's their secret," |
| missing ingredient in your sales routine, and the best | | | | they might wonder. That could very easily open a new |
| time to invest in a new one is when the economy is | | | | revenue stream. It makes spending $100 more on that |
| slowing down, not when it is picking up. Here's why... | | | | new business card holder a sound investment. That old |
| It is actually quite simple. A big client will give you big | | | | adage, "Every little bit helps" works both ways too. |
| dollar sales, and these large companies are all the | | | | So, maybe it is not really as simple as choosing the |
| same. They are used to dealing with other large | | | | right business card holder or office supplies. Maybe it is |
| companies and businesses that have already achieved | | | | a little more complex economically speaking, than that. |
| a certain level of success. It is business 101. Using a | | | | You are buying a new business card holder when |
| proven product (or company in this case) reduces risk, | | | | others would shun the idea. But it shows good |
| and increases profits. | | | | business sense, and it portrays a successful image, |
| That means you need to portray and reinforce your | | | | that you can prosper in tough times. |
| image as a competitive company even when times | | | | That's one sure and easy way to get more bigger |
| are slow. The easiest way to do this is the invest in | | | | clients to go for your business card, and it does not |
| better office supplies and components when other | | | | cost you anything more than it will when times are |
| businesses are pulling back. | | | | good. |
| Don't buy cut-rate business card holders, or cheap and | | | | So, present your business in the best light with a new |
| flimsy letter trays just to save $50. How far is that | | | | business card holder today. It will earn the business of |
| small amount of money really going to go anyway. | | | | larger, more experienced clients that have been |
| Spend more when times are tough and the return on | | | | through many tough times like these. |
| these "vanity" purchases is actually much larger. | | | | |