New Office Max Store Opens While Many Office Supply Stores Are Closing Locations - Case Study

Office Supply Retail Store Chains take a huge hit infact, the Indio Chamber of Commerce Grand Opening
the downturn of the market. The economy has seenand Ribbon Cutting was a huge success as local
better days and consumers have stopped buying andbusiness owners showed up to wish them well. Office
that means small businesses are cutting back too. NotMax is quickly gaining market share while its
necessarily the best time to be in the office supplycompetitors are struggling.
business you might think. Nevertheless, here is anFor instance, Office Depot, one of Office Max's
interesting Case Study of how Office Max Corporatecompetitors has announced in the news that it is
is bucking the trend;closing of over 112 underperforming stores and 6
With other office stores closing locations anddistribution centers throughout the US. Not every
distribution centers, Office Max understands its localcompany in the Office Supply Sector is able to match
small business clientele and has opened yet anotherOffice Max and their unyielding belief and confidence in
store in the Coachella Valley (Riverside County, CA).America's small businesses. Office Max appears to be
The new Office Max in La Quinta, CA is a beautifultaking a huge risk at this time, but seems to know their
store and anchor tenant in the high-class center. Asdemographic quite well.
Office Max grows its presence in the Valley, smallWith the membership that Office Max has now made
business owners have a local place to buy theirwith this Indio Chamber of commerce it shows they
business furniture, make copies, and buy officeare fully invested as a partner with our local small
supplies, computers, and high tech personal items.business community. Many attendees of this Grand
This beautiful store has opened just in time for theOpening Ribbon Cutting agreed it was one of the best
Christmas Rush and are doing a good bit of businessthey have ever been too. One small business owner
considering the retail sector economic outlook. Officestated: "Office Max sure knows what I need a small
Max is bullish on the Coachella Valley and on thebusiness, I will definitely shop here.
Highway 111 corridor between Indio and La Quinta. In