| #ffffff;" /> | | | | MFC finishes available, and each seating manufacturer |
| It’s one of the most common briefs that | | | | has different fabrics available it is possible to pull |
| furniture dealers are presented with – and one | | | | together a package that looks much more expensive |
| that receives numerous different responses. | | | | than it necessarily is. By clever selection and a bit of |
| “We want a stunning office – but | | | | imagination it is possible to get exactly what the |
| we’re on a really tight budget’. | | | | customer needs. That’s not to say that |
| Most dealers offer a deep sigh and think to | | | | customers don’t need at times to be more |
| themselves ‘on no - not again’. Some | | | | realistic with their budgets. After all there’s |
| dealers just hang up the phone.... A good office | | | | skilled budget matching – and plain ridiculous |
| furniture dealer will however see it as a welcome | | | | targets too. And suppliers shouldn’t be afraid to |
| challenge – an opportunity to really show what | | | | let a customer know that perhaps their budget needs |
| they can do. To showcase their talents of listening to a | | | | looking at. After all, a lot of work goes into a proposal |
| client and drawing on experience and professionalism | | | | and it’s wasted time if the proposal is a non |
| to provide the perfect solution. | | | | starter because the customer can barely afford a |
| Sadly, there appear to be lots of office furniture | | | | basic melamine desk – when what they have |
| companies that don’t hear the whole request | | | | asked for is a glass desk. |
| –and only hear ‘we want cheap’. | | | | When choosing a supplier for a new project – |
| Even more sadly there are lots of customers who just | | | | the key is to look for is choice. It’s no good |
| accept mediocrity and buy a boring furniture solution on | | | | going direct to a manufacturer as they can only sell |
| the misconception that it’s all they can afford. | | | | you what they manufacturer themselves. And |
| But it doesn’t have to be like that. | | | | it’s no good choosing a supplier who boasts of |
| A good independent supplier will take brief from their | | | | having 1,000 different suppliers as they won’t |
| client which includes; budget, timescale, design | | | | know any of them in depth – and won’t |
| preference, and a practical assessment of their future | | | | get the loyalty and relationship service from their |
| plans. From that they can filter the offering down to a | | | | suppliers that is so important for you to get great |
| couple of suitable ranges. This is where a customer | | | | service form your supplier. |
| relies on their sales persons depth of knowledge and | | | | Look for independence, and look for experts. Only then |
| willingness to work to find a great solution. | | | | can you get the very best from your budget, your |
| Because each furniture manufacturer has different | | | | office and your supplier. |