| If you're new to Google AdWords you may be | | | | the keywords; "office stationary supplies", "office |
| wondering; what's the best way to setup my first | | | | stationary supply", "office stationary supplier" and |
| campaign? You might be tempted to dive straight in | | | | "office stationary suppliers". This particular ad group is |
| and start getting clicks to your website instantly! While | | | | of course focused around the key phrase "office |
| that temptation may be great, you could end up paying | | | | stationary supply". |
| high costs per click. | | | | That ad group would then need an advert which |
| So, is there a way to set-up an AdWords account | | | | repeats the main key phrase in the title of the advert |
| which will improve performance and ultimately produce | | | | and in the main body of the advert. |
| a more profitable and cost-effective campaign? | | | | The website which the advert links to would then also |
| While it may seem like the best option to add all the | | | | need to contain the main key phrase "office stationary |
| keywords relevant to your market, it will cost you | | | | supply" in the title of the page, the description, the |
| more per click. Each keyword in your campaign is | | | | keywords, at least 2% in the body text and also |
| assigned a quality score from 1 to 10. The higher the | | | | appear in bold at least once. |
| quality score the less you pay per click. | | | | You need to repeat this process for each keyword |
| There is a way of setting up your campaign which will | | | | and key phrase in your campaign, breaking each one |
| result in a high quality score for every keyword. | | | | down into smaller ad groups. You'll then be paying |
| Firstly, break your campaign down into ad groups. | | | | much less per click for each keyword and ultimately |
| Each ad group should contain no more than a handful | | | | producing higher profits from your marketing campaign. |
| of keywords. For example: one ad group might contain | | | | |