| Office supplies are one of the biggest selling items on | | | | toasters and consumables such as tea and coffee. |
| the Internet - and for good reason. It seems that the | | | | The office superstore was becoming a supermarket! |
| range of products available is never-ending and there | | | | If we fast forward a few years we then find that this |
| are always new things to try, buy, rent and lease. | | | | has now been replicated in an online environment and |
| Thing is, nearly every product that would ever make its | | | | the Internet based superstore actually has even more |
| way into the office environment can now be bought | | | | choice than you would expect, sometimes up to |
| from and online office superstore, but why has this | | | | 50,000 items are available at the click of a mouse and |
| suddenly become the norm? Well, you can trace the | | | | they now range from filing cabinets to tea bags. |
| start of this back to the attempted 'work at home' | | | | These developments also helped some purchases |
| culture of the 1980s. As business was becoming more | | | | who really don't have time to shop around. The role of |
| connected to the Internet there was more of a drive | | | | the purchasing department is hard enough, without |
| to try to do as much work as possible from alternative | | | | having to check every single price list for all the things |
| locations. | | | | they have to buy and so huge catalogs of products |
| The home office was born and soon it became the | | | | are usually available from the one store meaning they |
| norm that the extra bedroom in the house was being | | | | can save time and money by buying from one place. |
| re-named the 'office'. Suddenly a whole new range of | | | | There are other knock-on effects too, such as the |
| furniture was appearing in the traditional stores and it | | | | price of postage and the inevitable reduction in |
| paved the way for more and more people to work | | | | transport costs which affects both costs and the |
| from home. | | | | environment. As more and more governments try to |
| However, our insatiable appetite for 'things' meant we | | | | get us to make the most of our transport networks |
| wanted to kit out our new offices with far more | | | | and reduce carbon emissions to meet strict new |
| equipment than just the odd filing cabinet and chair and | | | | targets, we can all do our bit by reducing the number |
| in a bizarre attempt to ensure that our office was 'cut | | | | of 'product miles' we consume. |
| off' from the house, we began buying kettles and | | | | But does this reliance on one store actually reduce |
| toasters. | | | | competitiveness and increase costs? Surely shopping |
| Commentators at the time suggested that even | | | | around can get us a better deal? Well, these days the |
| though many of us wanted to work from home, it was | | | | Internet is so competitive and margins so low that |
| psychologically beneficial to actually pretend we were | | | | overall, once you find the best store for your needs, |
| in an actual office because it would free us of | | | | you will actually save money by sticking with them. |
| distractions. The newly formed home office army | | | | Discounting and associated deals are a big thing in this |
| therefore descended in their droves on the out of | | | | market and very often your loyalty to one company |
| town (another new development) shopping mall and | | | | will be rewarded with free items, free postage or just |
| decided to kit out their home offices as they had done | | | | very good service, so you don't have to be scared to |
| their traditional cubicle. | | | | put all your eggs in one basket. |
| Of course, time is money so they didn't want to go to | | | | The number of companies in the market actually |
| many stores to buy their items, they wanted them in | | | | means that they are all competing for your business |
| one place and so the big office superstore with all of | | | | and so will go out of their way to help you and will |
| its space started to stock other items such as kettles, | | | | most likely put right any problems very, very quickly. |