| If you’ve agreed to play sponsor for a professional | | | | professionally designed and printed brochure. Don’t |
| or non-profit sponsor, chances are that you got a little | | | | trust your company’s image to printers when you |
| note telling you that as part of your sponsorship | | | | can be working with designers who have decades of |
| package, you get to contribute an item to the | | | | experience creating promotional flyers and leaflets. |
| promotional conference bags. Promotional conference | | | | Most suppliers of promotional products employ their |
| bags are like party goodie bags – at least as far as | | | | own professional art departments who will work with |
| the conference attendees are concerned. For you, the | | | | you to create flyers, leaflets and other paper products |
| opportunity to contribute something for the promotional | | | | that really represent your brand at its best. |
| conference bags is a chance to promote your | | | | Folders |
| business or brand to a market that has a guaranteed | | | | If your sponsorship level allows you to place your own |
| interest in your products or services. Choosing the right | | | | folder of promotional materials in the promotional |
| promotional items can bring you increased exposure, | | | | conference bags, take full advantage of the |
| build your brand image and pump your sales. | | | | opportunity. This is not the time to hit the local office |
| The question is, of course, which ones are the right | | | | supplies store to snag the best deal on folders that |
| promotional items? In most cases, you’ll be | | | | you can find. Presentation is everything, and |
| constrained to some extent by the level of your | | | | presentation starts with the wrapper. Promotional |
| sponsorship for the conference. You may be | | | | supplies companies can help design your entire |
| restricted to promotional items that will fit into an | | | | presentation package, from jacket to business card. |
| envelope, for instance, or only be allowed to contribute | | | | Promotional presentation folders put your company in |
| a brochure or folder of materials. Higher level | | | | the best professional light possible, starting from the |
| contributors pay for the right to include promotional | | | | outside in. |
| gifts of varying sizes, and even for space on the | | | | Flat Promotional Items |
| promotional conference bags themselves. Whatever | | | | Often, the items in the promotional conference bags |
| your level of contribution, the trick is to make the most | | | | are defined by size. If you have the option of including |
| of the space you have with promotional items that | | | | a promotional item that is the size of a standard writing |
| make an impression on the conference attendees. | | | | pad, you have a number of excellent options that are |
| Here are some suggestions for promotional items that | | | | a departure from the norm. Promotional mouse mats |
| are small enough to fit into promotional conference | | | | are the same size as most writing pads, but have a |
| bags. | | | | far higher perceived value and will give your brand and |
| Brochures | | | | logo far more exposure. You’ll also find a wide |
| Never underestimate the power of the printed word | | | | variety of credit card sized promotional items that |
| – or better, of a brightly colored flyer, leaflet or | | | | have very high perceived value, including credit card |
| brochure. It may be tempting to save money by having | | | | sized promotional calculators, Swiss cards and credit |
| your office admin design a tri-fold brochure in Publisher, | | | | card sized travel alarm clocks. They’ll make a |
| but you’d be throwing away the opportunity to | | | | great impression on your customers for very little real |
| really wow your potential customers with a | | | | estate in the promotional conference bags. |