| Last time we discussed how online coupons and | | | | area, you are able to keep customers from |
| promotion codes can motivate buyers. We | | | | being confused about what they're getting. |
| discussed examples of coupons and some of the | | | | You can also use cookies so the next time |
| aspects of these offers that can boost sales | | | | they visit, if they remember their coupon, |
| and generate urgency to a purchase. Today | | | | they will be more likely to realize they can |
| we'll focus on how to create great landing | | | | still get a great discount.Affiliate programs |
| pages and the use of affiliate programs to | | | | can also be beneficial when used with coupons |
| further enhance your marketing | | | | to promote your products or sales. New and |
| efforts.Creating good online coupons to offer | | | | expiring coupons are littered on coupon web |
| customers is not the only thing you need to | | | | sites throughout the internet bringing more |
| do to maximize your sales. Using an enticing | | | | attention to you! Just check out this coupon |
| landing page that meets the customer with the | | | | code homepage for an example of who can be |
| deal they're being offered is also an | | | | displaying your coupon. In addition, many |
| effective tool leading to a sale. There are | | | | affiliates will be happy to promote your |
| two ways that let the customer know the | | | | store when you have a great coupon code or |
| benefit of the coupon they're using, and both | | | | promotion to offer. These high traffic sites |
| can be equally appealing choices.Option 1 to | | | | bring a ton of added exposure and drive a |
| creating an appealing landing page for a | | | | large customer base of shoppers ready to buy |
| coupon is to restate the coupons terms and | | | | - you know this because they clicked on your |
| offers and to reiterate the promotion code | | | | coupon! Another secret tip to getting |
| that needs to be entered upon checkout. This | | | | affiliates to put your coupons on their |
| way the customer knows they are getting the | | | | homepage is to increase commissions |
| deal they had anticipated receiving, and | | | | temporarily upon proof of good placement. |
| makes them aware of potential expiration on | | | | Sometimes these affiliate sites can get many |
| getting the discount. As we discussed in our | | | | more buyers than your own!Coupons have |
| previous article, that sense of urgency is a | | | | migrated to the web in a big way, and should |
| good way to provoke your shoppers into a buy | | | | be a part of any serious marketing campaign. |
| mentality.Option 2 takes this a step further | | | | If you aren't using online coupon codes and |
| by automatically applying the coupon at | | | | one time deals to promote your site, you're |
| checkout, so when the customer gets to the | | | | missing the boat on driving incremental |
| checkout page, their discount code is applied | | | | customers to buy your products.Gary Gray |
| and actively showing them their deal. This | | | | |
| also benefits the customer because they don't | | | | provides free online coupon codes and |
| need to go back to get the code, where they | | | | discounts for hundreds of popular internet |
| can be distracted from the point of purchase. | | | | retailers. With a newsletter and RSS feeds, |
| By adding something to the landing page like | | | | they syndicate new coupon codes and discounts |
| "Your 10% coupon code will be automatically | | | | to motivated online shoppers. |
| applied at checkout" in a highly visible | | | | |