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Article #132: Growth in Telephone Headset Usage - In the General Office

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It is estimated that in North America, particular workers' application.
there are well over 30 million "knowledge While the use of headsets has become more
workers" who use the telephone in excess attractive to "knowledge workers" due to
of 2 hours per day. Yet, according to a proliferation of new, exciting
the Gartner Group, the telephone headset technologies and ease of integration with
penetration rate is less than 10 percent their telephone sets, the overall
of those workers. With the emergence of experience in the choosing and
the segmentation and industry recognition implementation of headsets in small and
of "customer experience" staffs in public medium-sized organizations that are
and private organizations, those unaware of the breadth of products and
responsible for corporate communications, technologies available has obviously not
the need for companies who offer products translated into a higher saturation of
and services for these critical corporate the product in the market.
communications, is yet untapped. Another consideration is the fast-growing
The manufacturers of headsets, who usage of headsets with cell phones. With
previously focused on offering products more and more state and local governments
more traditionally used for large Call mandating "hands-free" use of cell phones
and Contact Center applications, are now when in transit, a traditional barrier to
working in developing products for the headset usage is rapidly breaking down.
"customer experience" market. This has Organizations need to be poised to help
been done in concert with the telephone transition those cell phone users to
switch/set manufacturers who are satisfied headset users in the workplace.
responding to the market's insistence Additionally, as many Fortune 100
that the addition of a headset to phones companies continue to decentralize to be
designed and developed for the "knowledge able to attract workers from diverse
worker" be made available. Every one of geographic areas of the U.S., more
the major telephony manufacturers (Avaya, regional and branch offices are in need
Cisco, Nortel, NEC, Comdial) as a matter of attention in supplying headsets and
of course now make the addition of a related services on a smaller basis. At
headset as simple as "plugging in" to a present, many of those offices are
special jack offered on most of their relying on the office supply channel to
telephone sets designed for all office procure their hands-free communications
applications. products, but are limited in choice to
This moving of the usage of headsets out the number of SKUs at their local retail
of the Call and Contact Center and in outlet.
specialized job functionality has caused From a financial viewpoint, the adoption
an explosion in the overall acceptance of and use of headsets by "knowledge
headset usage in the office. However, workers" has been shown to increase
most of the traditional "headset employee productivity and efficiency by
distribution" specialists are still an average of 23.5% (according to 2005
pursuing the volume based Call and Plantronics White Paper). The financial
Contact Center customers leaving the ROI on the purchase of a headset for
majority of "new adopters" of headsets to employees in Accounting, Marketing, HR,
rely on the catalog and office products Engineering, Administration or Mid-level
supply stores to procure their headsets. Managerial functions when compared to the
While this proliferation and availability increase in productivity, decrease in
of headset products in the market has employee absenteeism due to fatigue and
benefited these retail and e-commerce "handset usage" in conjunction with
suppliers, many customers do not find the telephone usage will insure that within
same level of satisfaction as would be the next 20 years, the majority of all
found in working with suppliers who are knowledge workers will consider their
well-versed at recommending products and headset as integral to their job as their
assisting in the integration of these desktop computer, calculator, or phone.
hands-free products that meet each






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