| Have you caught wind of the news? Some doctors | | | | professional practices when they rely on just ONE |
| are panicking about the pending price increase hitting | | | | marketing method or medium. When something |
| us on July 15, 2007. Meanwhile, other doctors are | | | | happens or changes with that ONE approach they're |
| chuckling with delight. What price increase am I | | | | screwed (excuse the frankness). How the |
| referring too, and why are some doctors excited while | | | | chiropractors relying on just offline chiropractic |
| others are totally bummed? The answer in a second. | | | | marketing don't see the power of the Internet to grow |
| First, a quick chiropractic marketing question... What is | | | | their practice is beyond me! Truly! I mean, let's look at |
| the worst number in the entire chiropractic profession... | | | | the statistics: * 70% of American adults already use |
| especially chiropractic marketing? Yeah... the worst | | | | the Internet. That currently represents about 141 million |
| number... what is it? Do you have any idea? At a loss? | | | | people. * 91% send or read email and 91% use a |
| Ahhhh, I'll just give you the answer. The worst number | | | | search engine to find information. * 65% of American |
| in the entire chiropractic profession (and chiropractic | | | | adult Internet users, about 92 million people, use the |
| marketing, in particular) is the number ONE. ONE of | | | | Internet on an average day (that is, on any given day). |
| anything in the chiropractic profession is a bad thing. | | | | And, those numbers are certainly only going to |
| For example: ONE person in your office who knows | | | | increase as more and more people come online |
| how to use your computer system... a bad thing. ONE | | | | everyday, right? Add into that the fact that with the |
| business in your area responsible for all of your | | | | Internet it costs pennies to reach those people |
| professional referrals... a bad thing. ONE | | | | compared to offline (direct mail), and, online, those |
| patient-attraction method for your office... a bad thing. | | | | people can be reached with video and audio |
| And, ONE chiropractic marketing medium used to | | | | messages at no additional cost, and it should become |
| promote your office... a bad thing. Think about it like this: | | | | obvious why the Internet has quickly become an |
| Anytime you have ONE of anything you and your | | | | explosive marketing vehicle for chiropractors. If you |
| practice are extremely vulnerable. What happens if the | | | | haven't seen the video case study of how Dr. Eric |
| ONE person in your office who knows how to use | | | | Mintz generated an additional $11,500.00 for his practice |
| your computer system quits.? Then what? What | | | | in just 30 days using our online chiropractic marketing |
| happens if the ONE business in your area who's | | | | technology, you can do that by clicking on the link at |
| referring people to your practice decides to stop | | | | the bottom of this article. This is why the chiropractors |
| referring? Then what? And, what happens if | | | | who are using the Chiropractic Dashboard are |
| something radical happens with the one chiropractic | | | | chuckling about the postage rate increases. Because it |
| marketing method or chiropractic marketing medium | | | | doesn't effect them in any way. Really, if anything, it |
| you're using right now to promote your practice? Then | | | | helps them. It helps them because they know that |
| what? I'll tell you what... PANIC! And, that's what some | | | | some of their competition who relies solely on direct |
| chiropractors are doing right now as we get closer to | | | | mail to promote their practices will either stop using |
| July, 15, 2007. What happens on July 15, 2007, you're | | | | direct mail, reduce what they're doing right now, or |
| wondering. The postage rates for direct mail go up | | | | simply make less money from their current chiropractic |
| again, that's what. And, some pretty significantly. If you | | | | marketing. Either way, the docs using the Internet |
| have the stomach for it, you can get a quick glimpse | | | | benefit. The moral of the story: 1. Never rely on ONE |
| at these new price increases by going to the USPS | | | | of anything in your practice. It makes you vulnerable. |
| website. Frankly, for the doctors who have yet to | | | | And, it's only a matter of time before that ONE thing is |
| embrace the Internet as a serious chiropractic | | | | changed, tweaked, altered, etc., leaving you panic |
| marketing medium, these postage increases are just | | | | stricken. 2. Start promoting your practice online today. |
| another shot to their pockets. But, as history has | | | | No longer is it the wave of the future in chiropractic |
| shown us, this is what happens to businesses and | | | | marketing. It's here now! Think about it. |