| When trade show exhibit goers walk the
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| | their center island.
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| vast exhibit hall floors and come upon
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| | Dolby -- A TrueHD Theater was Dolby's
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| highly creative, interactive trade show
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| | centerpiece to run demos of its
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| displays, they get to stop and join in
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| | high-definition audio technology.
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| some fun. The trade show attendee
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| | Separate semi-enclosed zones showed off
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| becomes part of the exhibit.
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| | Dolby's audio technology for HDTV home
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| By using experiential activity, the trade
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| | theaters, surround-sound video gaming,
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| show exhibitor not only entertains but
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| | and PC home audio.
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| also educates their key customer
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| | The gaming zone offered visitors a chance
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| prospects with entertaining hands-on
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| | to try Burnout, the new Xbox 360 racing
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| experiences.
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| | game. The Xbox's Dolby Digital sound
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| Why are such participatory activities
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| | technology seduced game enthusiasts to
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| important at trade shows? Quite simply:
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| | come try their new products.
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| they boost traffic to the trade show
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| | Garmin -- Several interactive
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| exhibit site, leading to product interest
| |
| | demonstration stations helped Garmin get
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| and often substantial sales from
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| | its portable navigation systems into
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| experiencing first hand a dynamic new
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| | people's hands. Two circular islands each
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| product.
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| | featured eight handheld navigation units
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| When Event Marketer covered the Consumer
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| | for visitors to try, while plasma screens
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| Electronics Show (CES) in Las Vegas in
| |
| | atop the stations ran videos about the
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| early January 2006, they found
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| | products.
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| exceptional trade show exhibits that
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| | Nokia - The company divided sections of
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| offered interactive experiences.
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| | the trade show exhibit-which featured
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| Here are a few exhibitors whose hands-on
| |
| | everything from its mobile office
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| trade show displays showcased new product
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| | products to its latest Bluetooth-capable
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| trials on the trade show floor:
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| | phones-to create individual environments
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| Canon -- Canon's goal was to get
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| | for products and presentations. Visitors
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| attendees' hands on its products. They
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| | checked out the products on tables on the
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| had three hands-on display islands
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| | main floor.
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| staffed by representatives. One of the
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| | Nokia created interactivity with
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| islands featured PowerShot and EOS
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| | touch-screen computer kiosk booths, where
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| cameras and camcorders, another showcased
| |
| | trade show attendees could learn more
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| printers, and the third island featured
| |
| | about key product features.
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| smaller digital cameras and camcorders.
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| | Remember that people want to try before
|
| Canon also had a theater that mimicked a
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| | they buy. At trade shows, they want to
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| working film set with camera booms and
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| | see for themselves and be part of the
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| professional stage lighting. Visitors
| |
| | action. That is why the use of
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| demonstrated Canon's new products and
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| | interactivity works especially well at
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| took photos and videos of a working
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| | trade show displays that introduce new
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| model-train village choo-chooing away in
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| | products and services.
|
