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Should You Outsource Sales Management - The Key Considerations

No matter how great your product or put in your pocket?
service is, if you don't have people Now how much of that are you willing to
using and buying what you produce, you go spend? One of the issues apart from the
out of business. So how do you set up an loss of time and cash flow in making a
efficient sales and marketing machine, on mistake in hiring is the actual cost of
a limited budget? Do you have experience hiring fees and monthly base salary. This
in sales management? Would you know how is a cost even before a single additional
to maximize the potential of a good sales sales is generated.
person? If you could get the sales execution
So why is it important to have someone focus of a sales director for a fraction
with sales management experience in a of the monthly cost of a full time hire,
company? Those of you with sales paid them on performance and have the
experience will know the answers, ability to part company on a month's
however, if you do not have experience in notice, without any employer liability -
sales, let me ask you the following would that not be attractive.
questions; Low risk - low cost - high If you said yes - than that is the beauty
return! of outsourcing your sales management
Would you know the characteristics of a function.
good sales person? Low risk - low cost - high return!
Can you easily spot when someone is What do you get when you outsource sales
telling you a lie? management?
If a sale was dragging on, would you know On a weekly basis, the sales manager will
what questions to ask to find out why? speak with the sales team, to determine
Have you ever been paid commission, do the status of your sales opportunities.
you think sales people are overpaid? Everything in that meeting will be
If a sales person was not performing, focused on closing sales, or ensuring
would you fire them and get a new sales opportunities are moving along the
person? pipeline. The key advantages of this are
How would you define not performing, in as follows:
the previous question? Identification of strengths and
Have you ever used and do you understand weaknesses amongst your sales team,
the value of a sales process? whatever the size, ensuring you are
The answers to questions like these come maximising return for your spend
as second nature to an experienced Sales Shorten sales cycles, thus increasing
Director or Manager. Over 90% of the most revenue and cash flow
successful companies in the world have Optimise the time your sales team spend
experienced sales directors on their on given opportunities, so that they can
management board. spend more time closing profitable
But what if you don't have global opportunities
ambitions, or just can't afford to hire a Accurate information, based on sales both
full time sales manager? And even if you won and lost, which can be used by
did want to hire one, how could you be product planning and service teams.
sure that the person you hired would be Ongoing coaching and training based on
worth the money? your real opportunities, which makes your
How do you make the case for sales team the envy of the industry, and thus
management outsourcing? enables you to attract the best.
Like any purchasing decision, you need to Identification of a team member who can
ensure that you get value for money. If take over the role of sales manager, so
you bear in mind that the reason you that you promote from within, which is
would even consider investing in sales or fantastic for morale and motivation.
marketing in the first place, is to Several companies are already outsourcing
increase revenue and profit, then do their sales management function to 3R
these calculations first. Sales and Marketing, for further
How much additional revenue do you wish information, take a look at sales
to generate, and by when. What is your management outsourcing.
margin on that? How much profit does that




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