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Article #207: London office supplies: What does it mean to be green?

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London office supplies: What does it products used mainly by creative
mean to be green? companies do not have green alternatives,
If the worrying predictions of climate but there are indications that this
scientists are correct, London will be situation is changing. Xyron systems
severely affected if measures are not present a viable alternative to spray
taken imminently to address the threat of adhesive. The machines apply a sticky
global climate change. Whole swathes of layer to materials but do not contaminate
the city could be submerged by 2050 if the air or emit the CFCs that destroy the
forecasted sea-level rises are accurate. fragile ozone layer. Many products may
The lush green expanse of Hyde Park could not be particularly
more resemble the dry, dusty plains of environmentally-friendly, but there are
sub-Saharan Africa. Every individual, plenty of initiatives that can be taken
family and organisation needs to play to limit waste. Many types of toners can
their part; including companies whose be recycled for instance. Instead of
trade is to supply the city's offices plastic packaging, reusable cardboard
with the products they need to operate. delivery boxes can be used instead. When
There are clear indications that some of the customer is finished with them, the
London's office suppliers are taking boxes can be returned when the delivery
their environmental responsibilities driver makes the next delivery.
seriously. The changes in attitude are Alongside the office suppliers who are
partly being led by industry leaders, but making genuine efforts to change their
also by their customers who, for a number businesses to meet these aspirations,
of reasons, expect the trade to help them there are others that are, perhaps
achieve their environmental objectives. cynically, using green language and
The image-conscious industries of London hollow gestures to present an image of
including advertisers and marketing environmental virtue. There are signs
consultants are keen to show potential that green window dressing is no longer
clients their green credentials to help good enough to win the custom of
win business. Charitable organisations environmentally-conscious customers. An
consider their responsibilities to the increasingly well informed customer is
environment an integral part of a broader emerging who is prepared to challenge the
moral purpose. Generally speaking, there claims made by companies in the industry.
is a growing awareness by London's My employer recently had a customer who
companies of the connection between their felt our use of plastic packaging to
activities and the potential consequences deliver her goods contradicted our ethics
outlined earlier in this article. that we so proudly display on our
There is a huge business potential in the website. All her company's orders are now
supply of green office products. A swarm delivered in the distinctive red reusable
of online retailers who offer a range of delivery boxes. For unscrupulous
everyday products that are green in customers, the shallow claims made by
varying degrees has emerged to capitalise some office suppliers are enough to
on the demand. These companies are very satisfy their green aspirations. The
keen to trumpet their virtues, but are office suppliers who have a genuine
not so willing to acknowledge that their interest in reducing their carbon
goods tend to be delivered in diesel footprint will have to work hard to help
transit vans that spew out carbon inform customers and potential customers
emissions to and from their destinations. about what they truly need to do to be
In the office supply trade green. At one end of the spectrum, RED
product-sourcing and delivery make the BOX has a customer who spends around 26%
largest contribution to a company's of their stationery budget on green
carbon footprint. If London's offices products, but there are companies of a
want the goods they buy to be greener, similar size and budget who spend as
they need to look beyond what their little as 3.6% or lower.
products are made from and examine the For many office suppliers, the logical
broader implications of production and conclusion of efforts to become greener
delivery. is to reach carbon-neutrality and in turn
More established office suppliers are sustainable growth. Almost all human
gradually making important changes to activity in some way generates a degree
their businesses to address environmental of carbon emissions. In the case of
concerns. If your company's trade is to office suppliers, the greatest
supply office products, van deliveries carbon-burden is released through the
are a necessity, not an option. Companies sourcing of products. Office product
that run their own fleet of vans, such as manufacturers are under pressure to
my own employer, are better positioned to produce their goods in countries with low
reduce their carbon footprint. RED BOX, labour costs such as China and parts of
whose large and varied customer base is Eastern Europe to remain competitive.
located within Greater London, once Unfortunately, the products have to
prided itself on the same-day delivery travel a considerable distance to reach
service that it could provide. The their markets in places such as London
company now actively encourages its with the emissions that this movement
customers to opt for next-day delivery. produces trailing behind. Once the
The streamlined delivery schedule reduces products land in places like the UK, they
the number of split deliveries, but still must be distributed to distribution
provides the level of service that centres and then onto suppliers,
demanding London companies expect. It sometimes through wholesalers on the way
also enables the company to reduce costs - these journeys also accumulate carbon.
that can be passed onto the customer in Addressing the issue of sourcing presents
the form of savings. the greatest challenge to the industry.
Green alternatives to commonly-bought Drastic measures to reduce the carbon
products are also being introduced by footprint will not make a company
established office suppliers. Last year, completely carbon-neutral. It's
34% of RED BOX customers bought green inevitable that commercial enterprises
products; now the figure is closer to will generate some carbon. Initiatives
40%. In 2006, the average spend on green such as carbon-offsetting and
products was 5.6%. As customers are being carbon-capture schemes can help to
made aware of green ranges and in some compensate for this. In short there is
cases demanding them, the figure has plenty still to do.
risen to 6.3%. Unfortunately many






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