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Article #104: London Office Supplies: What Does It Mean To Be Green?

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If the worrying predictions of climate companies do not have green alternatives,
scientists are correct, London will be but there are indications that this
severely affected if measures are not situation is changing. Xyron systems
taken imminently to address the threat of present a viable alternative to spray
global climate change. Whole swathes of adhesive. The machines apply a sticky
the city could be submerged by 2050 if layer to materials but do not contaminate
forecasted sea-level rises are accurate. the air or emit the CFCs that destroy the
The lush green expanse of Hyde Park could fragile ozone layer. Many products may
more resemble the dry, dusty plains of not be particularly
sub-Saharan Africa. Every individual, environmentally-friendly, but there are
family and organisation needs to play plenty of initiatives that can be taken
their part; including companies whose to limit waste. Many types of toners can
trade is to supply the city's offices be recycled for instance. Instead of
with the products they need to operate. plastic packaging, reusable cardboard
There are clear indications that some of delivery boxes can be used instead. When
London's office suppliers are taking the customer is finished with them, the
their environmental responsibilities boxes can be returned when the delivery
seriously. The changes in attitude are driver makes the next delivery.
partly being led by industry leaders, but Alongside the office suppliers who are
also by their customers who, for a number making genuine efforts to change their
of reasons, expect the trade to help them businesses to meet these aspirations,
achieve their environmental objectives. there are others that are, perhaps
The image-conscious industries of London cynically, using green language and
including advertisers and marketing hollow gestures to present an image of
consultants are keen to show potential environmental virtue. There are signs
clients their green credentials to help that green window dressing is no longer
win business. Charitable organisations good enough to win the custom of
consider their responsibilities to the environmentally-conscious customers. An
environment an integral part of a broader increasingly well informed customer is
moral purpose. Generally speaking, there emerging who is prepared to challenge the
is a growing awareness by London's claims made by companies in the industry.
companies of the connection between their My employer recently had a customer who
activities and the potential consequences felt our use of plastic packaging to
outlined earlier in this article. deliver her goods contradicted our ethics
There is a huge business potential in the that we so proudly display on our
supply of green office products. A swarm website. All her company's orders are now
of online retailers who offer a range of delivered in the distinctive red reusable
everyday products that are green in delivery boxes. For unscrupulous
varying degrees has emerged to capitalise customers, the shallow claims made by
on the demand. These companies are very some office suppliers are enough to
keen to trumpet their virtues, but are satisfy their green aspirations. The
not so willing to acknowledge that their office suppliers who have a genuine
goods tend to be delivered in diesel interest in reducing their carbon
transit vans that spew out carbon footprint will have to work hard to help
emissions to and from their destinations. inform customers and potential customers
In the office supply trade about what they truly need to do to be
product-sourcing and delivery make the green. At one end of the spectrum, RED
largest contribution to a company's BOX has a customer who spends around 26%
carbon footprint. If London's offices of their stationery budget on green
want the goods they buy to be greener, products, but there are companies of a
they need to look beyond what their similar size and budget who spend as
products are made from and examine the little as 3.6% or lower.
broader implications of production and For many office suppliers, the logical
delivery. conclusion of efforts to become greener
More established office suppliers are is to reach carbon-neutrality and in turn
gradually making important changes to sustainable growth. Almost all human
their businesses to address environmental activity in some way generates a degree
concerns. If your company's trade is to of carbon emissions. In the case of
supply office products, van deliveries office suppliers, the greatest
are a necessity, not an option. Companies carbon-burden is released through the
that run their own fleet of vans, such as sourcing of products. Office product
my own employer, are better positioned to manufacturers are under pressure to
reduce their carbon footprint. RED BOX, produce their goods in countries with low
whose large and varied customer base is labour costs such as China and parts of
located within Greater London, once Eastern Europe to remain competitive.
prided itself on the same-day delivery Unfortunately, the products have to
service that it could provide. The travel a considerable distance to reach
company now actively encourages its their markets in places such as London
customers to opt for next-day delivery. with the emissions that this movement
The streamlined delivery schedule reduces produces trailing behind. Once the
the number of split deliveries, but still products land in places like the UK, they
provides the level of service that must be distributed to distribution
demanding London companies expect. It centres and then onto suppliers,
also enables the company to reduce costs sometimes through wholesalers on the way
that can be passed onto the customer in - these journeys also accumulate carbon.
the form of savings. Addressing the issue of sourcing presents
Green alternatives to commonly-bought the greatest challenge to the industry.
products are also being introduced by Drastic measures to reduce the carbon
established office suppliers. Last year, footprint will not make a company
34% of RED BOX customers bought green completely carbon-neutral. It's
products; now the figure is closer to inevitable that commercial enterprises
40%. In 2006, the average spend on green will generate some carbon. Initiatives
products was 5.6%. As customers are being such as carbon-offsetting and
made aware of green ranges and in some carbon-capture schemes can help to
cases demanding them, the figure has compensate for this. In short there is
risen to 6.3%. Unfortunately many plenty still to do.
products used mainly by creative






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