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Inside a Growing Oil and Natural Gas Company: An Interview with Bret L. Boteler of EnerMax, Inc.

In the 1950s, drilling for hydrocarbons horizontal drilling, are penetrating
using traditional methods carried a 50/50 zones that were previously considered
risk, and even "successful" wells (oil or unreachable. For example, EnerMax is
gas found) were often commercially scheduled to drill a well this summer in
impractical. That reality has changed a suburban neighborhood in Tarrant
over the past twenty years. Advancements County, Texas, where they plan to drill
in technology and geophysical studies in the prolific Barnett Shale to a depth
have transformed soft speculation into of 6,500 vertical feet and 2,400
real, hard science. The U.S. Department horizontal feet. The 2,400' horizontal
of Energy describes the recent triumphs leg will extend underneath nearby homes,
of the oil and gas industry as "logic allowing EnerMax to penetrate their
defying".It's not just about drilling target zone while leaving the
fewer dry holes. New methods are neighborhood undisturbed. EnerMax will
extending the life of wells, allowing apply advanced frac and completion
more reserves to be extracted and procedures to ensure the maximum recovery
boosting economic returns. As a result, of hydrocarbons.Technological advantages
much broader group of investors now has require significant financial resources.
access to oil and gas as a viable In 2004, EnerMax entered into an
investment option. I asked Bret L. agreement with American Energy Partners,
Boteler, President of EnerMax Inc., to Inc. (AEPI) to join them in their efforts
help me understand some of the principal to reprocess 3-D data concentrated
changes in today's oil and gas primarily along the Texas and Louisiana
industry.Since many of us know very Gulf Coast. Because unprocessed 3-D
little about the industry, I asked him to seismic information can contain shadows
start simple and work towards the more and misleading images caused by equipment
complex. Bret Boteler began by defining during the original recording, it is
his company's business for me in layman's necessary to filter the data for clearer
terms: "If someone asked me what we do, results. Geotrace Technologies, Inc., an
I'd say we're a joint venture manager. We industry leader in imaging and analyzing
put together joint ventures that develop, subsurface data, has been selected to
drill, and manage oil and gas drilling reprocess the data using advanced
programs."Bret Boteler began EnerMax out analysis techniques such as High
of his home office in 2001. Five years Frequency Imaging (TM) (HFI(R)),
later, Mr. Boteler and EnerMax occupy Frequency Absorption Response (FAR), and
over 3,400 square feet of office space Amplitude versus Offset Analysis (AVO).
where he enjoys the company of seven Even though the reprocessing carries a
employees. Last year marked the fourth significant price tag, it is well worth
straight year that Bret L. Boteler's the price when you consider the 20-30%
company has earned 50+% annual gains. Mr. increased success rate.When I asked Mr.
Boteler attributes EnerMax's substantial Boteler about difficulties facing the
growth and success to two things: his industry today, he told me that one of
talented, reliable staff and their use of the main issues is rig availability.
modern technology.Mr. Boteler described Recent hurricanes and tropical storms
for me the significant role that today's damaged drilling rigs and oil refineries
technology plays and the advantages won along the southern coast. The resulting
over methods twenty years ago. EnerMax reduction of oil and gas production in
Inc. participates in drilling wells the United States heightened the
discovered by reprocessed 3-D seismic disparity between supply and demand. Oil
data - a revolution in the drilling and gas companies are pushing to drill
business. Companies that choose drill more wells while commodities are high, so
sites based on reprocessed 3-D seismic there are times when a few months pass
data are 75-80% accurate on average, as while waiting for a rig to drill your
opposed to the 50-55% accuracy rate of well. Yet in the light of the
older, two-dimensional data that has not uncertainties oilmen faced in decades
been reprocessed. And according to past, Bret Boteler counts himself and his
Boteler, the majority of small, company very blessed.Daniel Dessinger is
independent oil and natural gas companies a writer in the Dallas / Fort Worth area.
still use the old-style data, thus He holds a Bachelor of Arts Degree in
falling under the 55% shadow.These English from Dallas Baptist University.
technologies also allow exploration In addition to his CultureFeast blog, he
companies to more accurately assess writes for various marketing firms,
potential reserves, helping them select corporations, and small businesses.
projects that fit a favorable risk/reward Daniel's writing services include SEO
profile. Some of the best projects friendly interactive press releases,
identified would have been condemned only search optimized website copy,
a few years ago due to accessibility industry-specific articles, creative ads,
barriers. However, advanced drilling copy editing, and online public relations
techniques in use today, such as consulting.




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