| In January 2003 The Cleveland Plain
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| | steps. The new process is three
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| Dealer ran this headline - "Ohio lost
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| | steps.This concept of creating ideas
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| 200,000 manufacturing jobs". They blamed
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| | moved him into a whole new business. No
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| competition from India and China.In a
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| | longer just another friggin artist, his
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| recent article, Business Week discussed
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| | clients now buy his ideas.Bill Greer is
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| how Call Centers are being sent off
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| | an untouchable. He is adaptable. He
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| shore, sending 10s of thousands of jobs
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| | continues to retool his skills. He
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| overseas. Dell, Citigroup, Microsoft,
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| | creates new forms of value for his
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| General Electric and others major
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| | clients.What are you doing to be an
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| corporations now have oversea call
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| | untouchable?We have been though this
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| centers.Microsoft and GE have one of the
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| | before. It happened when we moved from
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| world's most productive research and
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| | the agricultural age to the industrial
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| development centers in IndiaCompanies
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| | age to the electronic age. On the farm
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| such are Ford, GM and Mercedes have built
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| | you could get by with a third grade
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| or off-shored entire plants to China.Tata
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| | education and no one cared. During the
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| India has one of the world's largest and
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| | industrial age you needed a high school
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| highly trained programming
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| | diploma. Hundreds of thousands of people
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| staffs.Accountants are next to feel the
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| | migrated from farms to cities during the
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| heat from off shore competition. A clerk
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| | industrial revolution and retooled their
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| in the accountant's office can scan a
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| | skills to find work.In the 1950's, in
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| company's financial data to an Internet
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| | Akron Ohio, rubber companies would rent
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| server. An accountant in India will
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| | buses and send them into the mountains of
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| access this information over a secure
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| | Pennsylvania and West Virginia to bring
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| link and process the financials
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| | worker to Akron to work in the Rubber
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| overnight. The results are waiting at the
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| | factories. That's how I came to live in
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| accountant desk when he comes in the next
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| | Akron. My father left the coal mines of
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| morning.How do you fight this?Outsourcing
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| | Pennsylvania to find a better life here.
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| and off-shoring are here to
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| | Little did he know that working in the
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| stay.Outsourcing is defined as taking a
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| | rubber factory was no different that
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| specific task and having another company
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| | working in a coal mine.People who left
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| perform this service and then
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| | the farms adapted, learned new skills and
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| reintegrating the results back into the
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| | became untouchable in their generation.
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| original company.Off-shoring is taking an
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| | Men who left the mountains and came to
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| entire plant and moving it to another
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| | Akron to find employment learned new
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| country.In the following example Boeing
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| | skills as well.In both of these cases
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| is building a new plane. Boeing has
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| | education played a key role in this
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| Russian designers designing the wings.
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| | transformation.In the technology age
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| Boeing also outsourced the electronics of
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| | America is being pushed by two very
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| this plane to a Japanese company. This
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| | motivated competitors: India and China.
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| Japanese company out sourced certain
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| | After years of repression they now see
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| electronic components to the same company
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| | that they can have what Americans have
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| in Russia that Boeing is outsourcing the
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| | enjoyed for so many years.Our
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| wing design to.Boeing can employ five
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| | grandparents came from the old country to
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| engineers in Russia for the price of one
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| | create a better life.Our parents learned
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| engineer in the United States.Are you
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| | new skills and found ways to compete in
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| untouchable?Let me define untouchable.
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| | their generation.Technology allows India
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| Being untouchable is the ongoing learning
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| | and China to do the same thing; all
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| process that a person must go through to
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| | without leaving home.What is America
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| move to the next level of professional
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| | doing to compete? More importantly - what
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| and personal development.For example, in
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| | are you doing to do to compete - to
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| his book the World is Flat by Thomas
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| | become an untouchable? As I see it there
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| Friedman, he discusses the outsourcing
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| | are three things we must do:1. Stop being
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| impact on his friend Bill Greer.Bill is
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| | complacent and waiting for the government
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| 48 years old and he has 26 years
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| | to do something. Government is about
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| experience as a free lance artist and
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| | boundaries: political, commercial and
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| graphics designer. His clients include
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| | geographical. They don't understand that
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| such notable names as New York Times and
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| | with technology the world is flat and
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| McDonalds.In the past a client requests a
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| | traditional boundaries cease to exist.
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| finished piece of art. Greer would sketch
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| | Politicians are lawyers not engineers.
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| it, color it, mount it on illustration
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| | They don't understand technology.
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| board, cover it with tissue, package it,
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| | 2. Take responsibility for your job
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| and have it delivered. The process I just
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| | situation. Treat your job as your
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| describes is known as the creation of
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| | business. You can't change something
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| camera ready artIn the new process
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| | unless you assume responsibility for the
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| Greer's client would requests a design,
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| | results. Our parent and grandparents took
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| Greer would create the product using
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| | responsibility when they left the farm or
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| digital software and email the product
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| | migrated to a new country.
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| back to the client.Programs like Quark
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| | 3. Finally, never stop learning. When
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| Express turned graphic design into a
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| | you stop learning is when you die. Your
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| commodity. Software gives everyone the
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| | death my not physical but it is an
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| same tools and allowed almost anyone the
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| | emotional and intellectual death all the
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| ability to create acceptable art work. I
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| | same.As Satchel Page once said - don't
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| use a program call GIMP and it is
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| | look back they might be gaining on
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| free.Greer pushed himself up the
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| | you.The untouchables never look back -
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| knowledge ladder and retooled his skill
| |
| | they are always looking for the next way
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| sets. He became the idea man. He would
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| | to provide greater value. If you are
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| create the idea, draw it out and email it
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| | always providing value there is no need
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| to his clients and they would finish it.
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| | to look back.
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| For Greer, the old process was eight
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