| Hand painted crates and sandwich boards were | | | | |
| the first forms of movie advertising. | | | | There are three methods of de-acidification |
| However, the turn of the century saw the | | | | -- linen backing/mounting, lamination and |
| introduction of posters with vibrant colors | | | | encapsulation. The process of linen mounting |
| and pictures and limited words. These old | | | | is when a restorer fuses the old movie poster |
| movie posters were used to promote a variety | | | | onto linen fabric. The poster is |
| of products and services, including the early | | | | strengthened, facilitating necessary repairs |
| cinema. | | | | and reducing the possibility of the poster |
| | | | getting torn through mishandling. In |
| One of the best ways of maintaining the value | | | | lamination, there is a clear coating on both |
| of an old movie poster is to restore it. If | | | | the front and back of the poster. If the |
| you plan to remove tape residue, rubber | | | | poster is to be handled a lot, this makes it |
| cement thinner is very effective. Using a | | | | more durable. However, this process should be |
| q-tip, rub a small amount on the spot to be | | | | handled by an expert, as there is a |
| removed. Be careful not remove the poster | | | | possibility of destroying the intrinsic value |
| ink. If the old movie poster is very valuable | | | | of the poster. In encapsulation, the old |
| or if there is lots of tape residue, it is | | | | movie poster is first de-acidified and then |
| better to have it restored by a professional. | | | | sealed in an acid-free polyester enclosure. |
| Old movie posters were printed on high-acid, | | | | This process protects the poster from |
| low-grade paper. So the process of | | | | handling, and keeps it free from dirt and air |
| deacidification helps arrest the | | | | contaminants. |
| deterioration. | | | | |