| Promotional products have been around for
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| | * Electronic 2.1%
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| nearly 200 years. The Promotional
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| | * Food 2.0%
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| Products Association International
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| | * Personal 1.7%
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| (PPAI), a trade association for
| |
| | BENEFITS OF BUSINESS PROMOTION
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| promotional item distributors, points out
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| | Connie O'Lane, a senior writer for
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| that the promotional market came about
| |
| | Imprint, gives the following as
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| when George Washington created buttons
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| | beneficial reasons for using promotional
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| for his campaign. Although the promotions
| |
| | items:
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| market has changed and expanded greatly
| |
| | - They're affordable and don't have to be
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| since then, the original concept behind
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| | supported by more advertising
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| the message remains the same, get your
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| | - Promotional items generate repeated
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| message seen.
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| | impressions without repeated costs
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| Promotional items are increasingly
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| | - Logos can now be affordably rendered
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| becoming a regular part of companies'
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| | with four-color processing
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| budgets. People are realizing that
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| | - Promotional items constantly reinvent
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| potential business growth can be directly
| |
| | themselves; there are more than 250,000
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| related to the use of promotional
| |
| | promotional products currently available.
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| products and creative advertising.
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| | - Promotional items help to drive traffic
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| Sometimes this means having to spend a
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| | to a website or somewhere with more
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| little bit more on promotional products
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| | information
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| while creatively thinking outside the box
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| | - Promotional items are durable and they
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| for new ways to express your message.
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| | aren't discarded like print advertising
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| The promotional products industry is
| |
| | - Business promotions appeal to customers
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| currently one of the fasting growing
| |
| | as a way to get something for nothing,
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| industries in the nation with total sales
| |
| | eventually generating business back to
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| exceeding $16 billion in 2003.
| |
| | the company
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| PPAI provided the following breakdown of
| |
| | - Promotional products are the only form
|
| promotional product sales by category and
| |
| | of advertising that people don't mind
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| item:
| |
| | being subjected to
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| 2003 Category Sales
| |
| | - Records show that 40 percent of people
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| * Corporate Gifts 17.9%
| |
| | can remember the names of the advertiser
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| * Employee Relations & Events 10.1%
| |
| | as long as six months after receiving a
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| * Tradeshows 9.1%
| |
| | promotional item and 31 percent still use
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| * Brand Awareness 9.0%
| |
| | the promotional item one year later.
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| * Employee Service Awards 7.5%
| |
| | The most obvious reasons for using
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| * Dealer/Distributor Programs 7.5%
| |
| | promotional products include reinforcing
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| * Public Relations 7.5%
| |
| | your brand identity and establishing your
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| * New Customer/Account Generation 6.6%
| |
| | name and logo in the eye of the consumer.
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| * Internal Promotions 6.0%
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| | Advertising professionals give the
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| * New Product/Service Introduction 5.3%
| |
| | following as other potential reasons one
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| * Safety Education/Incentives 3.8%
| |
| | might decide to use promotional products
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| * Not-for-Profit Programs 3.8%
| |
| | as an advertising medium:
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| * Customer Referral 3.7%
| |
| | Promote goodwill
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| * Marketing Research 1.3%
| |
| | Advertise goods and services
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| * Other 0.9%
| |
| | Build customer loyalty
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| 2003 Promotional Items Sales
| |
| | Build/Increase store and trade show
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| * Wearables 29.5%
| |
| | traffic
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| * Writing Instruments 10.5%
| |
| | Celebrate an anniversary or grand opening
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| * Desk 7.7%
| |
| | As a thank you to your employees and
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| * Calendars 6.9%
| |
| | customers
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| * Glassware 5.5%
| |
| | Provide incentives for quality work or
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| * Bags 5.4%
| |
| | safety programs
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| * Recognition 5.0%
| |
| | Get your company's name, phone number, or
|
| * Sporting Goods 4.2%
| |
| | URL out and in front of current and
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| * Buttons 3.5%
| |
| | potential customers
|
| * Automotive 2.9%
| |
| | Promotional products are a unique
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| * Computer 2.8%
| |
| | alternative to your regular advertising.
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| * Textiles 2.6%
| |
| | Whether it be your logo or url address,
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| * Games 2.5%
| |
| | these marketing products can help brand
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| * Other 2.4%
| |
| | your company and keep it top-of-mind.
|
