| Move to the top of the search results
| |
| | results page ever again. One example is
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| pages, increase your visibility, drive
| |
| | the case of RICOH Germany. The German
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| traffic to your site-with these promises,
| |
| | web site of the Japanese office-products
|
| it is easy to understand why many
| |
| | manufacturer was "de-listed" by Google
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| companies are tempted to avail of the
| |
| | after the search engine discovered the
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| services of a search engine marketing
| |
| | site using spam techniques to bolster its
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| company that use optimization techniques
| |
| | rankings (the site has been re-listed
|
| search engines like Google and Yahoo!
| |
| | after the company apologized and its
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| consider illegal.
| |
| | webmaster made the modifications Google
|
| Known as Black Hat SEO, these methods
| |
| | demanded).
|
| include adding hidden texts, creating
| |
| | If you're really unlucky, aside from
|
| doorway pages (or, as Google defined them
| |
| | getting your site removed from the list,
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| "pages created just for search engines"),
| |
| | you might also suffer from the same
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| key word stuffing (i.e., bombarding your
| |
| | embarrassing fate of BMW.de. While the
|
| content with too much keywords and
| |
| | banning of web sites are never really
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| phrases), using popular but irrelevant
| |
| | announced (even to the company that owns
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| keywords and participating in link farms.
| |
| | it), Google's engineer Mike Cutts
|
| Despite the potential benefits they can
| |
| | announced on his blog the removal of
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| provide you, however, Black Hat SEO
| |
| | BMW.de's site from the search engine's
|
| should be avoided like a plague.
| |
| | index and even detailed the violations
|
| First of all, the search engines could
| |
| | the web site committed. According to Mr.
|
| drop your rankings so low that even the
| |
| | Cutts, the web site was banned because it
|
| most diligent of searchers would have a
| |
| | used "doorway pages". Reprimanding the
|
| hard time finding your site. And a
| |
| | site, he wrote, "That's a violation of
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| lowered ranking, as any business whose
| |
| | our webmaster quality guidelines,
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| web site has been penalized can tell you,
| |
| | specifically the principle of 'Don't
|
| is never a good thing. Kinderstart, a
| |
| | deceive your users or present different
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| parenting web site for example,
| |
| | content to search engines than you
|
| experienced a 70% decline in traffic and
| |
| | display to users'."
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| 80% revenue decrease after Google
| |
| | To avoid getting penalized or banned,
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| penalized the site in March 2005 for
| |
| | hire a reputable search engine
|
| allegedly using Black Hat SEO techniques.
| |
| | optimization company and ensure that only
|
| And if you think getting your ranks
| |
| | white-hat SEO tactics will be used.
|
| lowered is bad enough, then read this: in
| |
| | Remember, as great as the promise of
|
| some cases, the search engines even ban
| |
| | improved ranking may sound, the penalties
|
| sites and remove them from their index
| |
| | the search engines could impose upon your
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| list-this means that, unless you're able
| |
| | site once you've been discovered to be
|
| to successfully appeal your case, your
| |
| | employing the unscrupulous techniques are
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| site will never appear on search engine
| |
| | even greater.
|
