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The Wide Area Network Dilemma

I recently attended a trade show aimed at to hire Remote Access Specialists or
owners and operators of convenience highly trained (and expensive) engineers
stores. Dynamic speakers at the show who have experience with WAN technology.
inspired many attendees to ask lots of A private, managed service provider will
thoughtful questions. As I stood in our help you architect the WAN, provide
booth talking to these business owners a project management for the
theme developed: "Should we network our implementation, and proactively monitor
stores? And if so, what is the best the network 24/7/365 once it is turned
solution for our business?"Wide Area up. This results in a fast, secure
Networks (WANs) can often be the network that will not require
technology investment that doubles your encryption.2. VPN, Unmanaged: This is the
revenue. ---okay, maybe not double. But do-it-yourself network that can be
I've got your attention and a WAN is self-managed until you hit about four or
definitely a "bottom line" builder.In five stores. After that, it becomes
fourteen years of network engineering I unwieldy to manage and remember multiple
have orchestrated successful WAN broadband providers. You will need to
implementations streamlining ordering, have someone (or a team of technicians)
eliminating overtime expenses and who can travel to the stores and install
reducing shrink. But does every business the equipment as well as (regularly)
need a WAN? Answering six key questions maintain the firewall security and
---Who, What, When, Where, Why and How perform firmware updates.3. VPN, Managed:
(including How Much)--- is the start to In this scenario mission critical data
finding out.Who: Get support from all travels over the public Internet between
departments. Anyone who will be affected the store and the corporate office. A
will need to be involved at some level. A hardware device (or software) at each end
WAN is a significant investment, and even goes through the process of building a
if it will be used only for Point-of-Sale "tunnel" between the stores and the data
(POS) traffic the project will go much center. Then each device encrypts the
smoother if there is buy-in from the CEO data packets on one end, and decrypts
on down. A new WAN will touch training, them on the other. Keeping the VPN Tunnel
sales, inventory, purchasing, accounts up is intensive enough. Add on to that
receivable, accounts payable, IT, and the hard work of encryption and
everyone in between. It's better to bring decryption and you will experience high
them in than wish you had.What: Choosing latency and network outages when the
a hardware platform is an important tunnel drops.The marketplace is rife with
decision. The wrong decision now may cost WAN providers. This has led to phenomenal
tens of thousands of dollars two years competition. Competition leads to
from now when you want to roll out VoIP innovation (another reason to only build
and your hardware won't handle it. Open for a five year period). Some of the
your eyes to the BIG picture and prepare newest players (2000 to present) bring
for the future. I recommend to my clients the best value to their customers. The
that they should think out no more than tier 1 providers are, of course, still
five years. The infrastructure will be there. Smaller, more agile companies may
ready for a facelift at that time.When: provide the flexibility you need. How
Just as critical as "Why". Time is a much you invest needs to be in direct
balancing act. Take as much time as you proportion to the service you receive.
can to design and implement your WAN Find a company that wants to help you be
properly. Moving too quickly will leave successful. Have at least two meetings
holes that someone (probably you) will with a company before you start to
fall into. One of my clients had tried discuss the "How Much" question. It is
the DIY approach before contacting me for absolutely essential that you both
help. He implemented his 32 point WAN too understand what will be needed in terms
quickly and the results were of bandwidth, uptime, monitoring,
catastrophic. The stores didn't have redundancy, billing, and other services.
enough bandwidth to work properly and the Remember, this is an investment to
VPN tunnels were not properly secured. He increase revenue. "But David, how can
spent the majority of his time just that be?", you ask. Consider this:Fraud,
keeping the WAN running and was not able theft, Inventory shrink are all losses we
to keep up with his day-to-day work. But, would like to eliminate. Your new WAN
as I wrote earlier, time is a balancing will allow for immediate access to POS
act. If you take too long precious transactions, current inventory levels,
momentum is lost and it becomes easy to and make catching the "till dipper"
overlook an element of the project, such red-handed, adding thousands to your
as the IP addressing scheme. I have often bottom line. Video surveillance will also
said, "A WAN is a living, breathing help catch the nighttime burglar, not to
creature and sometimes it has mention the rogue employee that has
attitude"!Where: This is an interesting inventory going out the back door. The
part of the design decisions. Certainly entire world is quickly moving toward
each store will be part of the WAN but Voice over Internet Protocol (VoIP) and
what about corporate HQ? Maybe now is the for good reason. Site-to-site calls are
time to co-locate your data-center in a free! Site to Corporate calls are free!
secure, professional facility? You may Long distance charges can be eliminated!
benefit from inviting a choice vendor or Sending credit card and gift card
two into the WAN (called an ExtraNet). If transactions over the WAN will reduce the
you have retail stores you may want to be processing time from 30 - 40 seconds down
connected to your credit card processor to 2 - 3 seconds. Customers move quickly
for faster (and potentially less through the check out line and have a
expensive) transactions. The same is true happier experience, bringing them back
for gift card processors, VoIP providers, more often. Additionally, processors may
etc.Why: There are so many reasons. The lower your per-transaction fees for using
one I hear most often is, "We want to get a faster connection than dial-up.
access to the POS data for each of our Creating a WAN will eliminate the need
stores." or, "We want to start using for costly phone lines. A broadband
e-mail". Other reasons may include to connection can share your existing fax
reviewing inventory levels, implementing line and you may be able to eliminate
a new enterprise application, providing lines for ATM machines, credit card
online training to store staff, machines, and others. These add up to
monitoring video surveillance, or adding very real dollars being pushed straight
VoIP. It is critical to explore all of to your bottom line.Making the decision
the reasons well in advance. Identifying to design and implement a WAN is a
as many desired components at the front terrific first step. Don't underestimate
end will maximize benefits and ROI. When the amount of effort and time that will
the time comes to design the network, be required to make your project a
each application will have its own success. Find a good partner in the
network requirements.How (or How Much): marketplace that is like-minded and will
WANs come in different colors and work with you flexibly to meet and exceed
flavors. Private, hosted, VPN, software your needs.David Chambers helps clients
based, hardware based, broadband, layer design, build, and manage their network
2, and layer 3 are just a few options infrastructures. He lives in Dallas, TX
available. To break it down more simply with his lovely wife of four years and
consider these three options:1. Private, their two children. He may be reached at
Managed: This option eliminates the need or 866-607-9468.




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