Planning for Every Emergency

Accidents happen! But even minor mishaps can beresume operations.Operations Continuity - More than
major catastrophes for small business owners. EveryDataHaving access to your information is a key
year, thousands of companies are unprepared for thestarting point, but business continuity plans need to
interruption caused by a minor fire, flood, and burglaryaddress more than just data recovery. It should also
or computer meltdown.According to a recent NFIBcover how you will continue operations. For example:-
National Small Business Poll, man-made disastersWhere will you operate if your office is damaged or
affect 10% of small businesses, whereas naturaldestroyed? What is the minimum amount of space
disasters have impacted more than 30% of all smallyou will need? Does your landlord have other property
businesses in the USA . Creating, and implementing ayou could move into temporarily? If not, take time now
Business Continuity Plan will ensure your businessto research the costs and availability of space at local
survives any disaster; man-made or natural.While thevirtual office facilities.How will you finance equipment
details of the plan will vary from business to business,replacement? A good insurance policy will cover the
the main elements are the same. A well thought outcost of replacing office furniture, equipment and other
plan begins by evaluating different types of disastersassets. As part of your contingency planning, review
or events. How likely is it to occur, and what are theand understand your insurance coverage. If you are
potential impacts? Hurricanes are unlikely here in Indy,operating out of your home, talk to your insurance
but Tornados and high winds (as evidenced by theagent. Your simple homeowner's policy may not be
damage to the Regions Bank building this spring) areadequate coverage for your business. If you are
very likely.Once you have analyzed the risks, it isrenting, be sure you understand clearly what your
easier to outline a plan which will help you resumelandlord's obligations are according to your lease.In
operations quickly, take care of clients and employees,addition to property and casualty insurance, you should
and minimize the financial impact of the disaster.Whatconsider business continuity or loss of use clauses
Your Plan Should Include:Information Access - Copywhich provide additional insurance to cover expenses
and Store Key FilesFor many small business owners,such as moving or damages caused by missed
the computer is the heart and soul of the business.deadlines. Talk with your insurance agent regularly to
And while we depend heavily on these devises, webe sure you are adequately protected.- Document
know that computers crash, virus' attack, naturalwhat you own.Even if you have adequate coverage,
disasters occur and every user makes mistakes frommost policies require a detailed list of what was lost,
time to time. The consequences of inadequatedamaged or stolen. In the event of a disaster, a
back-up protection when a failure occurs can bedocumented inventory, complete with serial numbers
disastrous. Rebuilding financial information, contact lists,and model numbers, will simplify the process of
E-mail records or project files can be time-consuming,completing insurance forms required to submit your
expensive and sometimes impossible.Creating copiesclaim. Your disaster planning should include preparation
of critical files on a regular basis allows you to resumeof such an inventory, so you do not waste valuable
operations quickly after a crisis. How often you needtime after the crisis trying to remember what you
to create a back-up depends on how often filesowned. Be sure to update this inventory periodically as
change.you make new purchases for your office.- Who will
Some business programs such as ACT andtake care of your customers if you can't? In the event
Quickbooks, have a built in back-up function. On athat you can not complete a project or meet a
regular basis, they remind you to create a quickdeadline because of the business interruption, do you
back-up copy which can be restored in case of anhave a relationship with someone else who can serve
emergency.Other common programs such asyour customers on a short term basis? Negotiating
Microsoft Office or Adobe do not include their ownemergency out-source agreements, including pricing
back-up. In this case, the responsibility is yours. If youand procedures, protects your long-term customer
are using Windows XP it has a basic program whichrelationships by taking care of their needs even when
will schedule and run back-ups automatically. If you areyou are not operational.According to the Financial
using an older version, you can still manually copy keyPlanning Association, of the businesses that suffer a
files.In each case the data must go somewhere. Whiledisaster, 40% fail to reopen and 25% that reopen
the programs offer to copy data to another portion ofclose within a year. Plan ahead! Disaster may never
your hard drive, that won't help if your computer isstrike, and you may never need to execute your plan.
destroyed or missing. Important information should beBut if something does happen, a well thought out plan,
copied to some type of external media such as a zipwill help you through the transition and increase the
disks, CDs or DVDs, tape back-up or external hardodds that a temporary business interruption does not
drive.Store your back-up off-site. Many businessbecome a permanent one.A twenty-year veteran of
owners carefully and diligently copy all key files andcorporate America, Lorraine is an accomplished
store the CD's or external hard drive right next to theirmarketing professional, who has won regional and
computer, but a flood or fire will damage both. Yournational communication awards. She is a certified
continuity plan should include an off-site storageteacher, facilitator and college instructor. Lorraine Ball is
location for electronic media. For a small businessa frequent guest panelist featured on "Sound Advice,"
owner, this can simply mean taking the files home orthe popular online audio program from What's Working
trading with a peer, storing their files in your office, andin Biz.Her articles on marketing, team building, and
yours in theirs.A simpler, less tedious or time consumingbusiness development have been featured in
solution is using an on-line backup. For a nominal fee,Contracting Business, The New York Forum and The
on-line back-up solutions allow you to store informationACH&R News. In addition, her books: "The
on a secure, encrypted server. The program will runEntrepreneur's Notebook" and "The Confessions of a
overnight, in the background, as long as you leave yourNetworking Junkie" are quickly becoming "MUST
computer on. The cost will vary depending on theREADS" for new business owners.Today, her
amount of data to be stored. One of the advantagescompany, Roundpeg helps small business owners
of the on-line system is that your data can bediscover the secrets to big company marketing!
transferred via the internet to any location where you